Together with Facebook and the Agency Kemmler Kemmler, an automatically localized video campaign has been implemented for the customer Zalando. Through the use of Facebook targeting, Facebook users are shown an individual spot version in their given Facebook location. The campaign will run parallel in 12 countries with 290,000 local versions produced. The combination of Big Data Targeting from Facebook and Wonderlandmovies real-time video technology has made this new 1: 1 campaign format possible.

The campaign #whereveryouare win the only Gold Award for Germany at Euro-Effie 2016 Awardshow.

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Wonderlandmovies has developed an eye-catching spot for self-marketing, which was automatically personalized and published as a micro-targeting campaign on Facebook. To achieve this, Wonderlandmovies used its self-developed video advertising platform Infinitizer.

The target-group was over 250 of the leading European and North American creative agencies. The results where sensational: more than 61,000 video views; every second viewer watched the video through to the end; hundreds of likes; new Facebook fans and shares; up to more than 50% earned media; thousands clicks on our website; and as a result of the campaign new project requests from France,. Norway, Turkey, Czech Republic, North America, as well as more to come. What more should we say - it was a remarkable campaign!

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ABOUT YOU – The online fashion retailer of the OTTO Group offers clients an individual approach and is currently on a massive growth trajectory. ABOUT YOU focuses on a female target group and differentiates itself through new and inspiring forms of fashion and online commerce for the digital generation.

"Our business idea is to put together relevant offers for our customers from the infinite variety of opportunities that exist. This campaign does exactly that. It communicates the message by creating personal relevance through the link with regional context. Thus, the message generates significantly increased attention, despite the many distractions on the social web.", Tarek Müller, CEO of ABOUT YOU in Hamburg.

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Zalando is the leading online platform for fashion in Europe. Zalando allows its customers in 15 European countries to conveniently and securely purchase countless products from a multitude of brands. Zalando has helped to establish e-commerce as a relevant economic factor for Germany.

"Linking the brand message of an international star with the immediate local environment of users is very powerful. A more direct approach in the context of a pan-European campaign is currently not really imaginable." Carsten Hendrich, Vice President of Brand Marketing at Zalando.

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ERGO Group is one of Germany and Europe’s major insurance groups. Worldwide, the Group is represented in over 30 countries. In Germany, ERGO is one of the leading suppliers of insurance across all segments. With its localized YouTube spot, ERGO directs a young target group towards accident insurance and names a nearby agency. Through this automatic matching, the agent is paired with its customer and not the other way round, as is conventional.

"As a result of the YouTube company videos, the time spent on the agents’ homepages has doubled." Markus Amm, Project Manager at ERGO insurance.

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