higher Sales Conversion
improved View Through Rate
ABOUT YOU – The online fashion retailer of the OTTO Group offers clients an individual approach and is currently on a massive growth trajectory. ABOUT YOU focuses on a female target group and differentiates itself through new and inspiring forms of fashion and online commerce for the digital generation.
"Our business idea is to put together relevant offers for our customers from the infinite variety of opportunities that exist. This campaign does exactly that. It communicates the message by creating personal relevance through the link with regional context. Thus, the message generates significantly increased attention, despite the many distractions on the social web.", Tarek Müller, CEO of ABOUT YOU in Hamburg.
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